Another thing that is recommended to increase followers is social media. I don’t have Facebook or Instagram. But I do have Twitter, LinkedIn and Pinterest. They are linked to my WordPress account so all my posts get shared there automatically.
When I was running my business, word- of- mouth was how I got my clients. I also went businesses networking. Meeting people face- to- face and doing voluntary jobs got me clients. As a single mum, I wanted to make effective use of my time. So when I met someone I would let them know about my business. I didn’t let shyness stop me. I would ask them if they could make use of my services. Some said ‘yes’ some said ‘no’.
I wasn’t shy, but I was authentic.
It is the same with social media. Building an authentic relationship with people will help you reduce the amount of hours you spend on social media.
You are not going to become viral in one article. It takes dedication, patience and authenticity.
If you, like me, lost your career because of the coronavirus and are looking to train for a different career, I want to congratulate you for not giving up on yourself and for having that entrepreneurial spirit that is pushing you to create something new for yourself and others.
I have chosen to train as a fashion stylist. This is new to me. I love clothes, accessories and a good bargain. For years I looked at online courses to become a fashion stylist, but believe me, they were expensive. There was one priced at over 1,000 pounds, and that really put me off. I didn’t have that kind of money to spend so I gave up.
However, I recently saw a heavily discounted course and decided it was worth investing in.
I find the material easy to read and very inspiring so I decided to write a blog about what I am learning and understanding. I want to have fun sharing my experience with others.
I discovered that becoming a fashion stylist does not mean you have to be born with the gift of seeing patterns and colours, you don’t have to know instantly how fabrics complement one another, you don’t even have to know how to talk about clothes. If you were born with those gifts, all I can say is I’m super jealous of you right now.
When I was a little girl, I used to draw dresses of the 1950s. I just loved doing it. Then I grew up, and instead of pursuing a career that might have been something special, I went into the beauty industry. However, I still watched all the classic movies: ‘Down With Love’ ‘Breakfast at Tiffany’s’ ‘Coco Before Chanel etc. I loved the chic style, the class, the elegance.
I want to bring something of that passion and love for these blog posts.
Starting a blog isn’t easy; everyone thinks it’s easy, you have to think about what contents to write that will help others and get your readers interested enough to subscribe to the blog to get a notification for when you have written some new ones.
I found creating new contents tricky. In the beginning, my blog was all about the treatments I offered, so I stopped.
I found driving traffic to my blog hard. I used to think everyone else seemed to have cracked this blogging market, and it caused me stress and writers’ block.
I deleted my beauty blog and started a new, writing about working from home and the struggles one faces with attracting new clients. Gave me a platform that connected with many people who work from home who are also in the same situation as me, this allowed me to share what I have learned in my journey to working from home. I started seeming people visiting my blog, read it and like the contents.
I wanted to increase my readership, so I decided to think outside of my comfort zone. The fastest way I have found in driving traffic to my blog has been recycling old contacts.
I lost touch with many people I knew other the years; you can call me old fashion, but I have always kept everyone’s email address and numbers.
Just think of all the people you knew back when you were in school, college, university or at work. You already have a big audience to start your campaign.
Write to them and ask them if they could read your blog if their like to subscribe for free. And you invite your subscribers from your blog to other social media that’s connected to your blog.